Shocking: NASCAR Prime Video Broadcasts Get Major Upgrade This Month

NASCAR’s foray into Prime Video: A Shift in Marketing Efforts

NASCAR President Steve Phelps has revealed new details about the sport’s partnership with Prime Video, highlighting the potential for increased viewership and visibility for the sport.

As of this season, NASCAR races will be broadcast on Prime Video, with the Cup Series starting with the practice and qualifying sessions for the first half of the season. This marks a significant shift in the sport’s marketing efforts, as NASCAR fans will now have the option to stream races online.

Partnerships with Teams and Drivers

NASCAR has been paying thousands of dollars to drivers to promote the sport in various ways, including through social media and media appearances. The sport has also partnered with teams to promote their brands and products.

These partnerships have helped to increase the sport’s visibility and reach a wider audience. For example, Kyle Larson’s High Limit Racing has unveiled a ‘franchise system’ to promote the sport and increase fan engagement.

Impact on the Sport’s Visibility

The increased promotion and visibility of NASCAR on TV, in advertising, and online has helped to elevate the sport’s profile. New media partners like Prime Video, TNT, and The CW have played a significant role in this effort.

As Phelps noted, the sport’s fans tend to be older and more loyal than some other sports leagues. However, the shift to streaming has brought the sport into the 21st century and made it more accessible to a wider audience.

Leveling the Playing Field for Smaller Teams and Manufacturers

The addition of new media partners and increased promotion has helped to level the playing field for smaller teams and manufacturers in the sport.

Without the support of a manufacturer, certain teams may struggle to compete on the track. The introduction of new OEMs could help to alleviate this issue and provide more opportunities for smaller teams to compete.

Conversations with New OEMs

NASCAR President Steve Phelps has been in discussions with several OEMs about joining the sport, with the goal of adding new manufacturers to the mix.

Phelps noted that the sport’s existing three OEMs – Chevrolet, Ford, and Toyota – are interested in having additional competition from new OEMs.

However, Phelps also emphasized that the process of adding a new OEM is complex and time-consuming, with several factors to consider.

The Future of OEMs in NASCAR

The potential addition of new OEMs to the sport has significant implications for the competition and the sport as a whole.

With more manufacturers competing, the sport is likely to become more competitive and innovative, with increased opportunities for drivers and teams to succeed.

However, the introduction of new OEMs also raises questions about the direction of the sport and the potential impact on existing teams and manufacturers.

Expert Analysis and Insights

According to Adam Stern, a senior editor at Sports Business Journal, NASCAR’s partnership with Prime Video is a positive step for the sport.

“Given that NASCAR fans tend to be older than some other leagues and are notorious for eschewing change, some in the industry have wondered whether the circuit is ready for this new era,” Stern noted.

“But Phelps said his ‘expectation is it’s going to drive viewership that’s probably at least as good as what we’d see on cable,’ which would likely be around at least 2 million viewers,” Stern added.