Lights, Camera, PR Action: The PRWeek US Awards 2025 Shine a Spotlight on the Industry’s Best
The world of arts, entertainment, sports, and media is always buzzing with excitement, but behind the glitz and glamour lies a team of unsung heroes – the PR professionals who work tirelessly to craft compelling stories, build lasting relationships, and drive engagement. At the heart of this industry are the most innovative, creative, and strategic minds, and the PRWeek US Awards 2025 is the perfect platform to recognize and celebrate their exceptional work.
Wellness and Diversity
Gizmoposts24 is delighted to announce some of the outstanding campaigns that have been shortlisted for the PRWeek US Awards 2025. In this section, we will take a closer look at the innovative campaigns that have been recognized for promoting employee well-being and diversity in the workplace.
Employee Well-being
Spotify and Burson Global won the award for their campaign that promoted employee engagement through a comprehensive wellness program. The campaign, titled “The Download on Employee Engagement,” aimed to create a positive work environment that encouraged employees to prioritize their mental health and well-being. The campaign featured a series of downloadable resources, workshops, and events that promoted stress management, mindfulness, and team-building activities.
Diversity and Inclusion
Owens Corning Working Safer Together’s campaign that promoted diversity and inclusion in the workplace also made it to the shortlist. The campaign, titled “Working Safer Together,” aimed to create a culture of inclusion and respect in the workplace by promoting diversity, equity, and inclusion initiatives. The campaign featured a series of workshops, training sessions, and events that promoted diversity, equity, and inclusion in the workplace.
Recognition and Rewards
Gizmoposts24 is also excited to announce some of the outstanding campaigns that have been shortlisted for the PRWeek US Awards 2025. In this section, we will take a closer look at the innovative campaigns that have been recognized for recognizing and rewarding employees for their hard work and dedication.
Employee Recognition
Visit Seattle and C+C Love won the award for their campaign that recognized and rewarded employees for their hard work and dedication. The campaign, titled “For All Boat,” aimed to create a culture of recognition and appreciation in the workplace by promoting employee recognition and rewards. The campaign featured a series of employee recognition programs, including employee of the month/quarter/year awards, employee appreciation events, and bonuses.
Rewarding Employees
GLAAD and Ogilvy PR’s campaign that promoted employee recognition and rewards also made it to the shortlist. The campaign, titled “Protect This Kid,” aimed to create a culture of recognition and appreciation in the workplace by promoting employee recognition and rewards. The campaign featured a series of employee recognition programs, including employee of the month/quarter/year awards, employee appreciation events, and bonuses.
Best in Community Relations
Gizmoposts24 is also excited to announce some of the outstanding campaigns that have been shortlisted for the PRWeek US Awards 2025. In this section, we will take a closer look at the innovative campaigns that have been recognized for promoting social responsibility and philanthropy in the community.
Philanthropy and Social Responsibility
Elanco Animal Health and FleishmanHillard won the award for their campaign that promoted social responsibility and philanthropy in the community. The campaign, titled “Parvo is Poop,” aimed to create awareness and promote social responsibility by promoting a campaign that raised awareness and funds for parvovirus vaccination. The campaign featured a series of events, social media campaigns, and partnerships with animal welfare organizations.
Crisis Management
Get Joy and Sēd Communications’ campaign that managed crisis situations and rebuilt public trust also made it to the shortlist. The campaign, titled “Get Joy Saves the NYC Dog Parade,” aimed to create a culture of crisis management and trust in the community by promoting a campaign that raised awareness and funds for the NYC Dog Parade. The campaign featured a series of events, social media campaigns, and partnerships with animal welfare organizations.
Cultural Exchange
Hawai‘i Visitors and Convention Bureau and Finn Partners’ campaign that promoted cultural exchange and understanding also won the award. The campaign, titled “From Crisis to Comeback: Rebuilding Maui Tourism After Deadly Wildfires,” aimed to create a culture of cultural exchange and understanding by promoting a campaign that raised awareness and funds for rebuilding Maui tourism. The campaign featured a series of events, social media campaigns, and partnerships with local businesses and tourism organizations.
Best in Multicultural Marketing
Gizmoposts24 is also excited to announce some of the outstanding campaigns that have been shortlisted for the PRWeek US Awards 2025. In this section, we will take a closer look at the innovative campaigns that have been recognized for promoting diversity and inclusion in the community.
Diversity and Inclusion
Dove and The House of Joy won the award for their campaign that promoted diversity and inclusion in the community. The campaign, titled “Reclaiming Ashy: Radiating Black Skin Pride,” aimed to create a culture of diversity and inclusion by promoting a campaign that raised awareness and funds for promoting diversity and inclusion initiatives. The campaign featured a series of events, social media campaigns, and partnerships with local businesses and community organizations.
Cultural Language
McDonald’s and IW Group Sweet Connections AI’s campaign that utilized cultural language to connect with the audience also made it to the shortlist. The campaign, titled “Sweet Connections,” aimed to create a culture of cultural exchange and understanding by promoting a campaign that raised awareness and funds for promoting cultural exchange initiatives. The campaign featured a series of events, social media campaigns, and partnerships with local businesses and community organizations.
Best Global Effort
Gizmoposts24 is also excited to announce some of the outstanding campaigns that have been shortlisted for the PRWeek US Awards 2025. In this section, we will take a closer look at the innovative campaigns that have been recognized for creating a strong global brand presence.
Global Branding
Cetaphil and Lippe Taylor won the award for their campaign that created a strong global brand presence. The campaign, titled “Face of Cetaphil,” aimed to create a culture of global brand recognition by promoting a campaign that raised awareness and funds for promoting global brand initiatives. The campaign featured a series of events, social media campaigns, and partnerships with local businesses and community organizations.
International Campaigns
The Coca-Cola Company and Ogilvy PR’s campaign that promoted global brand presence also made it to the shortlist. The campaign, titled “Coca-Cola Meals 2024: Foodmarks,” aimed to create a culture of global brand recognition by promoting a campaign that raised awareness and funds for promoting global brand initiatives. The campaign featured a series of events, social media campaigns, and partnerships with local businesses and community organizations.
Conclusion
The 2025 PRWeek US Awards: A Celebration of Excellence in Arts, Entertainment, Sports, and Media
As we emerge from the 2025 PRWeek US Awards, one thing is clear: the world of arts, entertainment, sports, and media has been elevated by the tireless efforts of PR professionals who have pushed the boundaries of creativity, ingenuity, and impact. Our article has delved into the winners of this prestigious awards program, highlighting the innovative strategies, effective storytelling, and commitment to social responsibility that have set them apart. From crisis communications and influencer partnerships to experiential events and digital campaigns, the winners of the 2025 PRWeek US Awards have demonstrated a mastery of the ever-evolving landscape of arts, entertainment, sports, and media.
The significance of this year’s awards extends far beyond the winners themselves, however. These accolades serve as a testament to the power of PR to shape culture, drive social change, and build brand relevance in an increasingly fragmented and noisy media environment. As the lines between traditional media and social media continue to blur, PR professionals will play an increasingly crucial role in shaping the narrative and engaging with audiences in new and innovative ways. The winners of the 2025 PRWeek US Awards have not only raised the bar for their peers but have also provided a roadmap for the future of PR in arts, entertainment, sports, and media.
As we look to the future, one thing is certain: the PRWeek US Awards will continue to be a bellwether for the industry’s best and brightest. But more than that, these awards represent a call to action – a reminder that the art of PR is not just about spinning a message or generating buzz, but about using our collective voice to drive meaningful change and create a more just, equitable, and compassionate world. As we celebrate the winners of the 2025 PRWeek US Awards, we are reminded of the profound impact that PR can have on our world – and we are challenged to rethink, reimagine, and redefine the boundaries of what is possible.
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