## Science, Streaming, and Your Couch: Popular Science Goes Live!
Remember those dusty science textbooks you swore you’d never touch again? Prepare to have them dethroned. Popular Science, the magazine that’s been igniting our curiosity about the world around us for decades, is ditching the print and taking its passion for innovation straight to your living room. That’s right, folks, they’re launching a streaming channel, and it’s about to become your new go-to for all things tech, gadgets, and mind-blowing discoveries. 🤯
Underknown and Recurrent Ventures
Popular Science launches streaming channel – Popular Science
Underknown, a Toronto-based company, is behind the new streaming network, while Recurrent Ventures Inc. owns the Popular Science trademark and licenses the brand for the new network.
- Underknown is handling the launch of the Popular Science channel on platforms and the backend tech, ensuring seamless distribution and content management.
- Recurrent Ventures Inc. owns the Popular Science trademark and licenses the brand for the new network.
Expert Insights
Industry experts and industry leaders share their thoughts on the launch of the new channel, discussing the potential impact on the media landscape and the future of science storytelling.
“We’re thrilled to bring the storied Popular Science magazine to its own TV channel, extending its legacy of reliable storytelling and innovation,” said Steve Hulford, Underknown’s CEO and co-founder.
“By integrating top science brands from YouTube, TV, and film, we’re creating a place where storytelling meets discovery,” Hulford continued.
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Impact and Implications
The launch of the new streaming channel marks a significant shift in the media landscape, as Popular Science enters the digital TV space.
The channel aims to engage audiences with the latest advancements in science and technology, providing a platform for innovation and discovery.
- The channel will cover rocket launches live and be a broadcasting hub for the series “This Week in Spaceflight” and “Starbase Update” from NASA Spaceflight.
- The channel will feature content from YouTube science creators, including Hacksmith, Complexly and creations from Underknown, which is behind web brands including “What If,” “How to Survive,” “Animalogic” and “Aperture.”
Changing Media Landscape
The launch of the new channel creates new opportunities for creators, producers, and distributors, as well as for advertisers and sponsors looking to reach a science-focused audience.
“Underknown’s exceptional content and taste, combined with Popular Science’s renowned brand, created the perfect formula for a premium streaming network,” said Geoff Clark, CEO of acTVe.
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Conclusion
The new streaming channel represents a significant expansion of the Popular Science brand, providing a platform for storytelling, innovation, and discovery.
The channel aims to engage audiences with the latest scientific advancements, providing a platform for creators, producers, and distributors to showcase their work.
“For more than 150 years, Popular Science magazine has always strived to demystify the world around and ahead of us to make science accessible to everyone,” said Annie Colbert, editor in chief of the magazine.
“By partnering with Underknown to bring Popular Science to TV screens everywhere, we have an incredible opportunity to present new and exciting content and engage with audiences in a new way,” Colbert continued.
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Conclusion
A New Era for Popular Science: Bringing Science to Life on the Internet
In a bold move, Popular Science has launched a streaming channel that promises to revolutionize the way science and technology are consumed. The new platform, accessible on various devices and platforms, offers an unparalleled viewing experience, seamlessly integrating high-quality visuals, engaging storytelling, and expert analysis. By bridging the gap between science enthusiasts and the general public, Popular Science aims to spark curiosity, inspire discovery, and foster a deeper understanding of the world around us.
The significance of this development lies in its ability to democratize access to science information, making complex concepts more accessible and engaging for a wider audience. Popular Science’s streaming channel addresses the growing demand for bite-sized, easily digestible science content, from viral videos to in-depth documentaries. Furthermore, the platform’s focus on science storytelling and public engagement will empower scientists and science communicators to share their passion and expertise with a global audience, promoting a culture of scientific literacy and critical thinking.
As we look to the future, the potential implications of Popular Science’s streaming channel are vast. It has the power to redefine the science communication landscape, paving the way for new formats, platforms, and partnerships that can amplify the impact of science and technology on society. By harnessing the power of streaming technology, Popular Science can continue to inspire, educate, and empower individuals to become science lovers, leaders, and innovators, shaping the future of our world.
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