In a candid interview that sheds new light on the often-misunderstood 2009 horror-comedy, Amanda Seyfried is reflecting on her time on the set of ‘Jennifer’s Body’. The movie, which has become a cult classic over the years, was initially marketed as a straightforward teen horror flick. However, Seyfried claims that the film’s portrayal of female friendship and the complexities of female desire were “perfect” – a bold statement that seems to contradict the movie’s widely-held reputation.
Amanda Seyfried’s Praise for “Jennifer’s Body”
Amanda Seyfried still has nothing but praise for the original “Jennifer’s Body”. With the growing possibility of a sequel to the 2009 film, the Oscar nominee slammed the marketing team after they “cheapened” and “ruined” the Diablo Cody-written, Karyn Kusama-directed comedy horror that co-starred Megan Fox.
The Perfect Film: Seyfried’s Unwavering Support for the Movie
“I can’t critique this movie. To me, it’s perfect. It’s got balls. Diablo Cody was outspoken and beautiful and smart and funny. We were expressing a certain angst in a very specific, comedic way in a very specific genre. The special effects were so incredible, there were stunts, there was everything you could want.”
Celebrating Diablo Cody’s Script and Karyn Kusama’s Direction
Seyfried added, “If the critics criticize anything, it would be the marketing. The marketing sucked, it just did. And we all agree.” Although the marketing team largely capitalized on Fox’s sex appeal in attempt to target a younger male demographic, Jennifer’s Body has since become a feminist cult classic for its intended audience.
The Marketing Mishap
The marketing team cheapened it like it was just a gory romp. I think they ruined it, and I think Karyn and Diablo were a really good team,” said Seyfried. “I love Needy. It was the first time I got to play really nerdy, wearing the glasses. Megan got to turn into a demon, it was awesome. We all just had a lot of fun, so I wanna celebrate it by doing a sequel.”
After teasing a potential sequel earlier this month, Seyfried has hopes that Fox’s Jennifer can be resurrected after their bloody finale. “She’s kind of dead, right? But is she? I don’t think she is,” she said.
Cody previously recalled being “pretty humiliated” by the original’s critical and box office failure, telling Bloody Disgusting that the film’s growing cult fandom has given her renewed inspiration. “I want to do a sequel. I am not done with Jennifer’s Body,” said Cody. “I just need to find…I need to partner with people who believe it in [sic] as much as I do and that hasn’t really happened yet. I need someone to believe in it who has a billion dollars.”
Cheapening the Film: Seyfried’s Critique of the Marketing Team
Amanda Seyfried still has nothing but praise for the original “Jennifer’s Body” film, despite the marketing team’s efforts to “cheapen” and “ruin” it. In a recent interview with GQ, Seyfried expressed her admiration for the film, saying, “I can’t critique this movie. To me, it’s perfect. It’s got balls. Diablo Cody was outspoken and beautiful and smart and funny. We were expressing a certain angst in a very specific, comedic way in a very specific genre. The special effects were so incredible, there were stunts, there was everything you could want.”
However, Seyfried was critical of the marketing team’s approach, stating, “If the critics criticize anything, it would be the marketing. The marketing sucked, it just did. And we all agree.” She believes that the marketing team focused too much on Megan Fox’s sex appeal, attempting to target a younger male demographic, which ultimately ruined the film’s potential.
Capitalizing on Megan Fox’s Sex Appeal: A Misguided Approach
The marketing team’s strategy to capitalize on Megan Fox’s sex appeal was misguided and failed to resonate with the intended audience. Fox’s character, Jennifer Check, was marketed as a sex symbol, with posters and trailers focusing on her physical appearance rather than the film’s plot or themes. This approach was seen as exploitative and reductionist, and ultimately contributed to the film’s poor reception.
The Consequences of Poor Marketing on the Film’s Initial Release
The poor marketing campaign had a significant impact on the film’s initial release. Despite receiving mixed reviews from critics, “Jennifer’s Body” was expected to perform well at the box office due to its unique blend of horror and comedy. However, the marketing campaign failed to generate buzz or attract the target audience, resulting in a disappointing opening weekend and poor overall box office performance.
The Cult Following and Potential Sequel
“Jennifer’s Body” as a Feminist Cult Classic: A Post-Mortem Analysis
Despite its initial failure, “Jennifer’s Body” has since developed a cult following and is widely regarded as a feminist cult classic. The film’s themes of female empowerment, body image, and the objectification of women resonate with audiences today, and its blend of horror and comedy has made it a beloved and enduring film.
Seyfried’s Hope for a Sequel: Resurrecting Jennifer Check
Amanda Seyfried has expressed her desire to revive Jennifer Check in a potential sequel, stating, “She’s kind of dead, right? But is she? I don’t think she is.” Seyfried believes that there is still life left in the character and the story, and that a sequel could be a great opportunity to explore new themes and ideas.
The Challenges of Reviving a Beloved but Deceased Character
However, reviving a beloved but deceased character like Jennifer Check presents several challenges. The character’s death was a pivotal moment in the original film, and her resurrection would require a significant narrative shift. Additionally, the character’s death was a powerful commentary on the objectification of women, and any attempt to revive her would need to be mindful of this context and avoid reducing the character to a mere sex symbol.
Conclusion
Amanda Seyfried’s recent comments on the 2009 film “Jennifer’s Body” have sparked a renewed discussion about the marketing team’s handling of the movie. According to Seyfried, the film’s marketing campaign “cheapened” the project, resulting in a misaligned perception of the film’s tone and themes. This sentiment is echoed by fans and critics alike, who felt that the film’s trailer and promotional materials failed to accurately convey the movie’s darker, more subversive tone.
The significance of this topic extends beyond the confines of the film itself, as it highlights the ongoing struggle for female-led projects to be marketed and received with the same level of enthusiasm as their male-led counterparts. The fact that Seyfried, a talented and successful actress, felt compelled to speak out about the marketing team’s handling of “Jennifer’s Body” serves as a powerful reminder of the need for greater representation and empowerment in the film industry.
As we look to the future, it is clear that the conversation around marketing and representation will continue to be a pressing issue in Hollywood. With the rise of streaming platforms and social media, the importance of effective marketing and branding has never been more crucial. As the industry continues to evolve, it is essential that we prioritize the voices and perspectives of talented women like Amanda Seyfried, working to create a more inclusive and equitable environment for all creatives.
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