Cartier, the watch brand is bringing back one of its iconic models from the 1980s watch model Pasha. The watch brand has also brought back various diverse stars for promoting their new campaign. The company has brought various ambassadors such as Troye Sivan, Rami Malek, Willow Smith, Maisie Williams, and Jackson Wang.
A photoshoot was done by taking all of them together. The photoshoot was done by photographer Craig McDean. The photograph was shared on the official Instagram page of the company by tagging all the ambassadors and captioning it as, “Five authentic paths captured by photographer Craig McDean. #PashadeCartier.”
The company Cartier has organized the new campaign for bringing back its old classic model Pasha. International Marketing and Communications Director of Cartier International, Arnaud Carrez stated, “Since its creation in the 1980s, the Pasha watch has embodied a certain idea of success directly linked to its extroverted design, power, and graphic nonconformism. It is as edgy as ever and in tune with today’s new generation of creators. These new Pasha Ambassadors owe their success to their differences, creativity, connection, multidisciplinary talents, and generosity.”
The campaign’s main intention was to bring together a diverse group of celebrities who inspires people in some way or another. Willow Smith is a good choice for the campaign because she is a singer, actor, and social activist who represents the black community and women. Willow has managed to become quite successful in the past years. She also shares a good relation with her brother, Jaden Smith.
Willow is returning to a fresh start after the Shane Dawson controversy earlier this week. A video of You Tuber Shane Dawson went viral in where it was seen that he was masturbating in front of Willow’s picture. Strong tweets were made against it by Jada and Jaden Smith. No official statements were made by Willow regarding it.